Let’s work

Team

ANDRIY CHUMACHENKO
Founder & CEO
Co-founder and Managing Partner at Netpeak agency. Created and developed marketing at Netpeak for 8 years as CMO.

Since 2022, he has been providing consulting services on building marketing and business processes, and established the marketing outsourcing practice at Netpeak.

Based on his experience at Netpeak, he founded the end-to-end marketing agency BASE.

Hosts his own Telegram channel and the business podcast "Tse Po Roboti" (That's Business).
YULIA HORDIENKO
Service Director
Since 2024, she has been managing marketing outsourcing  at Netpeak: creating standards, service frameworks, and proven approaches to project management.

Headed the growth strategies direction for clients: built KPIs, processes, and development systems.

5+ years of experience in PM team management — leading over 100 projects of varying complexity.
ANNA BALATSKA
Account Director
Head of Accounting and Executive Assistant to Andriy Chumachenko. Responsible for fast, high-quality, and precise document workflow — from signing contracts, NDAs to invoicing and closing documentation.

Handles all non-marketing matters so that specialists can focus entirely on their primary task — achieving goals for client projects.
KATERYNA TALKO
Marketing Specialist
Part of the team since 2024, responsible for strategies and marketing outsourcing.

In marketing since 2019 — worked in-house, in agencies, and built businesses from the ground up. Experienced in FMCG and B2B sectors, managing projects both in Ukraine and internationally.

Her approach is driven by an analytical mindset, data-driven principles, and a strategic perspective. Highly skilled in systems thinking and working with brands across various stages — from launch to scaling.
OLENA VASHCHENKO
Marketing Specialist
In marketing since 2019 — from Digital Lead at KSE (Kyiv School of Economics) to developing strategies for projects in Ukraine and the USA. Proven track record in EdTech and IT consulting.

Approach: data-driven, deep analytics, automation, and a strategic perspective. Focuses on funnel optimization, strategic planning, and leading teams that deliver results while enjoying the process.
ROMAN YEFREMENKO
Marketing Specialist
An experienced marketing leader with over 10 years of expertise in marketing and communications.

Specializes in building and scaling marketing departments, implementing end-to-end analytics, and establishing systematic lead generation. Expert in performance-focused B2B marketing and sales growth.

Author of the B2B marketing course at Choice31 University. Co-host of the business and technology podcast "Tse Po Roboti".
MARHO ROMANOVA
Marketing Specialist
A marketer with 7 years of experience across Ukrainian, European, and US markets. Worked both client-side and agency-side, understanding business dynamics from both perspectives. Expert in complex products, defining their value proposition, and building systematic marketing funnels aligned with company goals. Driven by a data-driven approach, structure, leadership, and a strong focus on results.
ANASTASIIA TVERDOKHLIB
Marketing Specialist
In marketing since 2021, systematically studying the field since 2019.

Operates at the intersection of strategy and execution, helping turn fragmented marketing activities into a cohesive system. Her approach combines data-driven principles, structured systems thinking, and a strong focus on results.

Highly skilled in structuring complex tasks, developing strategies, identifying growth opportunities, and finding out-of-the-box solutions to drive sales.
MARYNA PEDKO
Marketing Specialist
Helps companies make their marketing, products, and communications human-centric, clear, and valuable to the customer.

Brings 8 years of experience in B2B and B2C sectors, specializing in positioning, analytics, omnichannel strategies, and managing large teams. Passionate about identifying operational bottlenecks, diving deep into consumer behavior, and building things that matter.

Takes ownership of results and proactively implements new approaches.
ANASTASIIA DERKACH
Marketing Specialist
15+ years of marketing leadership experience. Extensive expertise in building marketing departments from the ground up, leading teams of 80+ professionals, and bringing complex products to European markets. Specializes in long-term marketing strategy, business growth, and strategic consulting.

Builds every engagement on data-driven decision-making, market research, and measurable business insights.

Speaker at TDW (Estonia), Brand Business Club (Finland), KA Group (Ukraine), and other international business and marketing conferences.
ARINA BORYSENKO
Communication Director
In SMM since 2021. Responsible for promoting BASE agency within the team and managing personal brands.

Handles comprehensive SMM promotion: from analytics and strategy to content creation and targeted advertising setup (Meta and LinkedIn).

Holds a degree in Advertising and PR.

Previously worked with Royal Canin, as well as social projects "Ne Dribnytsi" (Not Small Things) and "Rozyrvy Kolo" (Break the Circle). Has also promoted B2B companies in the Ukrainian market.

Our experience

Our clients' results speak for our work better than we or this beautiful website ever could
More
customers
HOW WE SCALED SALES FOR VCHASNO.KEP
  • built a dedicated performance marketing function for Vchasno.KEP
  • launched 10+ marketing channels with end-to-end analytics
  • automated the sales funnel, eliminating the need for manager involvement
read
more
×4
More Qualified Electronic Signatures (QES) issued for LLCs
+60%
Increase in automated QES issuance
+37%
Increase in sales
2.4× Increase in Direct Delivery Orders
  • developed and implemented a comprehensive performance marketing strategy
  • turned Meta Ads into a profitable acquisition channel
  • increased order volume per location by 68%
read
more
-76.51%
marketing ROMI (September 2025)
430.33%
marketing ROMI (February 2026)
39.7% YoY Growth in Lead Volume
  • developed a detailed dashboard for marketing metrics
  • conducted an analysis and optimized time spent on necessary tasks
  • developed and tested hypotheses, updated the team structure, CRM, and interaction with other departments
4705
leads in 2023
6573
leads in 2024
6,200% Increase in Inbound Leads in 7 Months
  • redesigned the website and adapted it for launching ads and SEO
  • connected and configured CRM
  • launched Google Ads and Meta Ads
  • developed and implemented a chatbot to support existing clients and communicate with prospects
3
leads in August 2024
186
leads in March 2025
250% Growth in Website Orders
  • analyzed the market and competitors
  • found potential outside of social networks
  • refined the website, launched Google Ads
  • developed a detailed marketing plan
16$
website CAC (before)
9.8$
website CAC (after)
Increasing conversion rate by 60%
  • developed a UX hypothesis aimed at increasing paid subscriptions
  • selected countries for testing the hypothesis
  • launched A/B testing in the selected countries
6.5%
Payment CR (control version)
10.4%
Payment CR (test version)

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