Let’s work

Team

ANDRIY CHUMACHENKO
Founder & CEO
Co-founder and Managing Partner at Netpeak agency. Created and developed marketing at Netpeak for 8 years as CMO.

Since 2022, he has been providing consulting services on building marketing and business processes, and established the marketing outsourcing practice at Netpeak.

Based on his experience at Netpeak, he founded the end-to-end marketing agency BASE.

Hosts his own Telegram channel and the business podcast "Tse Po Roboti" (That's Business).
YULIA HORDIENKO
Service Director
Since 2024, she has been managing marketing outsourcing  at Netpeak: creating standards, service frameworks, and proven approaches to project management.

Headed the growth strategies direction for clients: built KPIs, processes, and development systems.

5+ years of experience in PM team management — leading over 100 projects of varying complexity.
ANNA BALATSKA
Account Director
Head of Accounting and Executive Assistant to Andriy Chumachenko. Responsible for fast, high-quality, and precise document workflow — from signing contracts, NDAs to invoicing and closing documentation.

Handles all non-marketing matters so that specialists can focus entirely on their primary task — achieving goals for client projects.
KATERYNA TALKO
Marketing Specialist
Part of the team since 2024, responsible for strategies and marketing outsourcing.

In marketing since 2019 — worked in-house, in agencies, and built businesses from the ground up. Experienced in FMCG and B2B sectors, managing projects both in Ukraine and internationally.

Her approach is driven by an analytical mindset, data-driven principles, and a strategic perspective. Highly skilled in systems thinking and working with brands across various stages — from launch to scaling.
OLENA VASHCHENKO
Marketing Specialist
In marketing since 2019 — from Digital Lead at KSE (Kyiv School of Economics) to developing strategies for projects in Ukraine and the USA. Proven track record in EdTech and IT consulting.

Approach: data-driven, deep analytics, automation, and a strategic perspective. Focuses on funnel optimization, strategic planning, and leading teams that deliver results while enjoying the process.
ROMAN YEFREMENKO
Marketing Specialist
An experienced marketing leader with over 10 years of expertise in marketing and communications.

Specializes in building and scaling marketing departments, implementing end-to-end analytics, and establishing systematic lead generation. Expert in performance-focused B2B marketing and sales growth.

Author of the B2B marketing course at Choice31 University. Co-host of the business and technology podcast "Tse Po Roboti".
MARHO ROMANOVA
Marketing Specialist
A marketer with 7 years of experience across Ukrainian, European, and US markets. Worked both client-side and agency-side, understanding business dynamics from both perspectives. Expert in complex products, defining their value proposition, and building systematic marketing funnels aligned with company goals. Driven by a data-driven approach, structure, leadership, and a strong focus on results.
MARYNA PEDKO
Marketing Specialist
Helps companies make their marketing, products, and communications human-centric, clear, and valuable to the customer.

Brings 8 years of experience in B2B and B2C sectors, specializing in positioning, analytics, omnichannel strategies, and managing large teams. Passionate about identifying operational bottlenecks, diving deep into consumer behavior, and building things that matter.

Takes ownership of results and proactively implements new approaches.
ANASTASIIA DERKACH
Marketing Specialist
15+ years of marketing leadership experience. Extensive expertise in building marketing departments from the ground up, leading teams of 80+ professionals, and bringing complex products to European markets. Specializes in long-term marketing strategy, business growth, and strategic consulting.

Builds every engagement on data-driven decision-making, market research, and measurable business insights.

Speaker at TDW (Estonia), Brand Business Club (Finland), KA Group (Ukraine), and other international business and marketing conferences.
ARINA BORYSENKO
Communication Director
In SMM since 2021. Responsible for promoting BASE agency within the team and managing personal brands.

Handles comprehensive SMM promotion: from analytics and strategy to content creation and targeted advertising setup (Meta and LinkedIn).

Holds a degree in Advertising and PR.

Previously worked with Royal Canin, as well as social projects "Ne Dribnytsi" (Not Small Things) and "Rozyrvy Kolo" (Break the Circle). Has also promoted B2B companies in the Ukrainian market.

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