We create the foundation for your business — a platform on which you can build anything: a cottage, a two-story condo, a hotel, a high-rise building, or a skyscraper.
My vision for BASE was to provide high-quality, effective, and turnkey 360° marketing for Ukrainian B2B companies.
From day one of our partnership, an experienced senior-level marketer is assigned to you. They begin by getting to know your business, create a clear and measurable strategy for development, promotion, and goal achievement, and then bring it to life. This professional handles communication, reporting, contractor management, and everything else a Chief Marketing Officer would manage internally.
of experience building Ukraine's top digital agency, Netpeak
8 years
driving Netpeak's marketing as CMO
4 years
of experience consulting Ukrainian B2B companies during the full-scale war
10,000
subscribers on the Telegram channel about business, marketing, and mindset
15,000
viewers of the YouTube project “Tse Po Roboti” about IT, AI, and modern technologies
We buildmarketingfor your
business — from inception to results
How exactly are we going to cooperate with you?
І. DISCOVERY
Before defining clear and measurable paths to hit your goals (and for most companies, the marketing objective is simple: more clients at a lower cost), we need to thoroughly understand your business, growth ambitions, and daily challenges.
The principle of “Strategy Before Tactics” isn't just a catchphrase for us, it's a working tool. Therefore, at the first stage, we develop a clear and logical work plan. It shows what, how, and when we will do things, as well as what resources it requires and what results it will lead to.
Therefore, at this stage, we conduct:
1
First meeting: getting to know your team and business.
2
Briefing session: defining the main goals and the current state of the business.
3
Deep analysis of the current state of the business.
4
Detailed analysis of competitors and the market as a whole.
5
Formulation of hypotheses that will help us reach target indicators.
6
Development of a marketing plan (tasks and KPIs) to achieve the set goals.
ІІ. Action
With an agreed-upon marketing plan, we stay perfectly aligned—tightly managing all tools at every stage and focusing on defined KPIs, allowing us to continuously evaluate the effectiveness of our partnership.
Now, all that remains is to evaluate actions and hypotheses in real financial terms, assemble a team of proven contractors for the necessary tools, and implement our plan to achieve the desired goal.
At this stage, we:
1
Calculate the cost of executing the marketing plan.
2
Calculate potential CPL and CAC (cost per target lead and customer acquisition cost).
3
Onboard all necessary contractors, for whom we form a separate system of KPIs and reports.
4
Monitor the testing of hypotheses, stopping erroneous ones or scaling successful ones as necessary.
5
Control the execution of tasks and the achievement of marketing activity goals.
6
Using the product-market fit approach, we always work in tandem with your team.
ІІІ. REFLEXIVITY
Strangely enough, reflection is an important element of our work. In order not to be swallowed up by constant operational work, we periodically stop and analyze what has already been done. This is where we maximize our strategic expertise.
This stage is cyclical; its regularity depends on the business, budgets, competitor activities, and the overall dynamics of the market and economy.
Our internal task is not to get paid by you for a few months, but on the contrary, to build a cooperation with a steady growth of results and maximum LTV.
Therefore, at this stage, we conduct:
1
Internal team brainstorms to search for and formulate new hypotheses.
2
A strategic session with your team (online or offline) to formulate new hypotheses.
3
An audit of performance for each active tool to evaluate effectiveness.
4
Testing and launching non-standard tools.
5
Updating the marketing plan by mutual agreement.
6
Creating a backlog of ideas for future development.
Marketing services for B2B companies
We are an end-to-end marketing agency, which means we will use all existing digital marketing tools. In any case, the work of your marketing will include a set of these services:
Comprehensive analysis of business, marketing activities, and the competitive environment. Identification of growth opportunities and development of a strategic plan to achieve business goals.
Account-Based Marketing (ABM) & Key Account Lead Generation
An individualized marketing approach to attract large B2B clients: personalized campaigns, working with databases of potential clients, communication automation.
Marketing Consulting & Strategy Development
Identifying bottlenecks, building effective marketing processes, choosing optimal promotion channels, and implementing strategic solutions to scale the business.
CRM marketing and process automation
Setting up CRM systems, client base segmentation, automation of email marketing, chatbots, and trigger chains to increase the efficiency of customer interaction.
Development and design
UX/UI design and development, website and mobile app creation, development of high-converting landing pages and brand design to improve user experience and increase the effectiveness of marketing campaigns.
Marketplace marketing
Optimization of product cards, review management, launching ad campaigns, and increasing sales on Amazon, Rozetka, Prom, OLX, Etsy, and other platforms.
Analytics and reporting
Implementation and configuration of analytics systems, data collection, building dashboards and reports, analyzing the effectiveness of advertising campaigns and business processes to make informed decisions.
Social Media Marketing (SMM)
Development of content strategy, account management, launching targeted advertising on Facebook, Instagram, TikTok, LinkedIn, and other social networks to attract clients and increase brand awareness.
Search Engine Optimization (SEO)
A comprehensive set of SEO activities to increase organic traffic and business visibility in search engines: technical optimization, content strategy, link building, and Google reputation management.
Online Reputation Management (ORM)
Monitoring brand mentions, working with negative reviews, building a positive corporate image, and protecting against information attacks.
Pay-Per-Click Advertising (PPC)
Launching and optimizing ad campaigns in Google Ads, Bing, YouTube, Meta Ads, LinkedIn, and other platforms to quickly attract high-quality traffic and increase conversions.
Public Relations (PR)
Securing media coverage, cooperating with opinion leaders, organizing public events, and crisis PR to improve the brand image.
Content creation
Development of text, visual, and video content for blogs, social networks, landing pages, and email newsletters, adapting content to the target audience to increase engagement and sales.
Recruiting and HR management
Search and selection of marketers and digital specialists, building internal marketing teams, personnel assessment, and development.
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