Performance Strategy Case Study
a robust online sales system
business scaling
Performance Strategy Case Study
a robust online sales system
business scaling
Performance Strategy Case Study
a robust online sales system
business scaling
Performance Strategy Case Study
a robust online sales system
business scaling
BASE Agency
Cases
Chinese Pryvit

2.4x Increase in Direct Delivery Orders

For The "Chinese Pryvit" Restaurant Network
I want results like these
2.4x
growth in the number of proprietary delivery orders
654%
Total ROI over 3 months (October 2025 – January 2026)
+68%
increase in the number of orders per individual location
487%
ROMI via Meta Ads
ROMI across marketing tools (September 2025):
 -76.51% 
ROMI across marketing tools (February 2026):
430.33% 

From Local Delivery To Scalable System Growth

In the summer of 2025, we faced the challenge of building a sustainable and predictable online sales system. With 3 (and later 4) active locations, we initiated a transformation process.
Dine-in capacity is a fixed ceiling that cannot be exceeded.
Developing a proprietary delivery system became the definitive key to scaling.
Misha Katsurin
"I'm satisfied. I sincerely recommend them. BASE are true professionals."

The Path to Results

We analyzed the niche landscape, competitor strategies, and customer behavior. The chosen focus shifted toward customer retention and driving repeat purchases to maximize Customer Lifetime Value (LTV)

1

2

Our colleagues from the Netpeak team deployed and configured advanced GA4 and GTM tracking, enabling us to manage marketing budgets based on bulletproof, real-time data

We conducted a comprehensive audit, stabilized Meta Ads, and brought the channel to absolute profitability (487% ROMI) through:

configuring baseline tracking/events;
formulating measurable, high-converting offers;
selecting core messaging hooks based on rigorous testing;
operating systematically at multiple stages of the conversion funnel.

3

4

We integrated Google Ads and retention marketing tools (Viber/SMS campaigns). We systematized all communication channels to ensure they operated in perfect synergy rather than cannibalizing one another.

What are the Results?

Achieved 2.4x growth in proprietary delivery volume and reached a 654% Total ROI
Delivery revenues for each individual location grew by an average of 68%
Overall ROMI across marketing tools reached 430.33% in February 2026

Project Team

YULIA HORDIENKO
Service Director BASE
Since 2024, she has been managing marketing outsourcing  at Netpeak: creating standards, service frameworks, and proven approaches to project management.

Headed the growth strategies direction for clients: built KPIs, processes, and development systems. 5+ years of experience in PM team management — leading over 100 projects of varying complexity.
KATERYNA TALKO
Marketing Specialist BASE
Part of the team since 2024, responsible for strategies and marketing outsourcing.

In marketing since 2019 — worked in-house, in agencies, and built businesses from the ground up. Experienced in FMCG and B2B sectors, managing projects both in Ukraine and internationally.

Her approach is driven by an analytical mindset, data-driven principles, and a strategic perspective. Highly skilled in systems thinking and working with brands across various stages — from launch to scaling.
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