Build a go-to-market strategy for Vchasno.KEP aimed at legal entities and construct an automated funnel that scales sales without involving sales managers. The QES product needed to be spotlighted separately across communication channels.

Before our engagement, the product already had an established customer base and operated within the Vchasno ecosystem. One of the objectives was to strengthen its standalone positioning and build a systematic performance marketing function to acquire new customers. Our task was to complete the performance function specifically for QES: paid acquisition channels, end-to-end analytics, segmentation by industry, retention scenarios tied to the signature key lifecycle, engaging users of other Vchasno products. The project was delivered in close cooperation with Vchasno's product and marketing teams, which allowed us to test hypotheses quickly, adapt communications and scale the mechanics that worked.

Businesses do not buy a QES for its own sake — they buy it to solve a specific task: filing reports, signing a contract or launching a PRRO (software-based cash register required by Ukrainian tax law).

Most users perceive QES as a product with no meaningful differences. So the key task was to make sure that our service is the first one that comes to mind at the moment of choice.