CMO
ON DEMAND

CMO on Demand  — is an experienced, fractional Chief Marketing Officer who integrates into your business
exactly for the duration and with the depth
of involvement your company currently requires.  
You gain a C-level leader with full strategic ownership
of marketing, but without long-term contracts, HR risks, or a massive executive payroll.

When a CMO on Demand is needed

1
The company is growing rapidly, but it is too early (or too risky) to open a permanent C-level position.
2
You need to bring order and alignment across channels, contractors, and internal teams.
3
You are preparing for an investment round, scaling, or expanding into a new market.
4
You need to validate whether the CMO role is truly critical for your business — without months of recruitment.

How it works

Audit — comprehensive SWOT and gap analysis of goals, structure, and resources
Roadmap — budget formulation, KPI alignment, identifying required roles, and setting priorities
Execution — team coordination, launching sprints, and delivering weekly reports
Control — measuring metrics, adjusting strategy, and optimizing CAC
Handover — transitioning the system back in-house or continuing support in an advisory format
1
2
3
4
5
Involvement is entirely flexible: from a few hours a week to full support for 4–6 months.
The focus
– is strictly on business metrics, not on "time spent."

Challenges we address

Developing or adapting a marketing strategy for a specific target market
Building a full "acquisition → retention" conversion funnel
Structuring and onboarding the team, as well as selecting and managing contractors
Launching unified dashboards and monitoring key performance indicators
Reallocating budgets, optimizing channels, and reducing CAC
Coordinating the launch of new products or entry into new geographies

What you get

Month 1 — a clear operational structure, aligned KPIs, and a defined budget split
Months 2–3 — priority channels launched, first data insights collected, and hypotheses adjusted
Months 4–6 — a stable funnel, a well-coordinated team, and predictable costs and revenue. Afterward — a seamless handover of processes to your in-house staff or continued BASE support in advisory mode

Who this service is suitable for

Startups at the pre-/post-seed stage preparing for investments.
Growing SaaS and B2B companies operating without a permanent C-level marketing leader.
Businesses expanding into new countries or launching new products.
Organizations with an internal team that lacks a strategic “steering wheel”.

Our experience

Our clients' results speak for our work better than we or this beautiful website ever could
More
customers

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