Маркетинг-аудит — Агенція BASE

When a marketing audit is needed

CPL (Cost per Lead) is rising, while sales remain stagnant. Ads, the website, and SMM are active, but there is no increase in leads.

There is no unified picture. Channels and contractors operate in silos, and the exact ROI of each remains unknown.

You are planning to scale. You need a thorough validation before scaling your strategy or entering new markets.

How we work

Brief
— goals, pain points, and expectations → Artifact: Access Checklist

Data Collection — positioning, channel roadmaps, budgets, and KPIs → Artifact: Datasets and Screenshots

Analysis
— auditing marketing channels, funnels, and the team → Artifact: Gap Analysis and Heatmaps

Report
— uncovering root causes of leaks, growth opportunities, and priorities →
Artifact: PDF + Dashboard

Discussion
‍— Q&A session and aligning on next steps → Artifact: Action Protocol

What we check

Traffic profitability and digital advertising audit.

Data completeness and correctness of analytics configurations.

Website/landing page UX, loading speed, and CTA effectiveness.

Content strategy: relevance, formats, and reach.

Ad campaign structures: targeting, bidding, and creatives.

The sales funnel, pinpointing exact drop-off points.

Team and contractor roles, task duplication, and responsibility "gray zones."

Who this service is suitable for

Business owners who doubt the effectiveness of their current budget spending.

Executives prior to increasing marketing investments or changing strategies.

Internal teams dealing with high expenditures but experiencing slow growth.

Businesses preparing for scaling or an upcoming investment round.

Our experience

Our clients' results speak for our work better than we or this beautiful website ever could

More
customers

Misha Katsurin

“I’m satisfied. I sincerely recommend them. BASE are true professionals.”

Vchasno

“We increased sales by 50% across several of our key market segments”

Leverage UX

"Together we formed analytics, developed hypotheses and an implementation plan"

Corefy

"I recommend applying first of all for an audit of marketing processes and, of course, getting simply an endless amount of insights and experience"

Goal-team

"Working with BASE feels like getting behind the wheel of a Mercedes — you move fast and keep reaching new milestones."

Attract Group

"I definitely recommend applying — they will help figure things out and find weak points that need attention and reinforcement"

Growth Factory Academy

"Thank you for the contribution, inspiration, professionalism, and experience"

Admiral studios

"Our meetings always ended with decisions and confidence in future success"

еко
клінінг

"In 2 months, we grew by 22% in profit, digitized the business, now we can keep statistics, analyze, and plan"

Lazarus

"The most valuable thing is that the marketer is not limited only to marketing, but is involved in all processes"

GET A CONSULTATION

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Audit Of Your Marketing