BASE Agency
Services
Marketing Strategy

Marketing Strategy

A marketing strategy for B2B companies is a unified
vision of how every dollar invested in marketing
converts into predictable revenue. When your ads
are already running but the ROI is disappointing,
or when you are preparing to scale and enter
new markets, the strategy becomes a roadmap that
aligns channels, budgets, and goals into a unified system.

When a marketing strategy is needed

1
Advertising, content, and SMM are active, but the results are not scaling.
2
You are planning expansion into new geographies or verticals and need a clear go-to-market strategy.
3
The team generates chaotic activities instead of a systematic pipeline.
4
In B2B sales, the cycle is long, and you need to link marketing with the sales funnel.

What is included in a marketing strategy

1
Business goals ↔ Marketing KPIs
2
ICP / segments and personalized messaging
3
Priority channels and budget split
4
A framework for every funnel stage
5
A backlog of growth experiments so that the strategy remains actionable and continuously evolves, rather than gathering dust in a PDF.

Our approach

+
Context analysis: product, market, competitors, resources, and constraints.
+
Formulating a step-by-step plan and effective tools for B2B marketing. You will find out what works specifically in your niche.
+
Making marketing predictable and measurable. You will learn how to work systematically with traffic and conversions.
+
Post-delivery support: we can remain in an advisory format or implement it together with your team.

Stages of work

Analysis — market, competitors, clients, funnel, and channels
Hypothesis generation — creating ICPs and prioritizing tasks
Strategy — channels, budgets, KPIs, and attribution
Launch plan —sprints, responsible team members, and resources
Growth cycle — tests, retrospectives, and plan adjustments
1
2
3
4
5

Challenges we address

Audience segmentation and value proposition development
Channel prioritization (SEO, PPC, ABM, events, partnerships)
Building content and lead-nurturing funnels
Designing analytics: dashboards, CAC ↔ LTV, and payback period

The result for you

A strategic document detailing goals, channels, KPIs, and budgets
A 6-month roadmap with timelines and designated owners
A financial model: lead forecast, revenue projections, and break-even point
A backlog of 10–20 hypotheses with success metrics
An optimization roadmap: when and based on what metrics to update the strategy

Who this service is suitable for

B2B companies transitioning from "experimentation" to a system
Businesses prior to scaling into new markets
SaaS products with a high LTV, where unit economics are critical
Organizations spending budgets but lacking a clear ROI
Teams where every member works in silos, and a unified direction is required

Our experience

Our clients' results speak for our work better than we or this beautiful website ever could
More
customers

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